Legal
This notice explains what personal data S.W.Directional Drilling Ltd collects through this website, why we collect it, how we look after it and the rights you have over it. We keep it short and honest, because we collect very little.
Last updated June 2026.
S.W.Directional Drilling Ltd is the data controller for the personal data collected through this website. We are a UK trenchless installation contractor registered in England & Wales. You can reach us about anything in this notice at:
The only personal data this website collects is what you choose to send us through our enquiry form. That is your name, your company (if you give one), your email address, your phone number, the site or location of your job, the type of work you need and any details you write in the message box.
If you email or call us directly instead, we will hold the contact details and information you give us in that message so we can deal with your enquiry.
We do not run advertising, analytics or visitor-tracking scripts on this site, so we are not building a profile of you or following you around the web. We do not ask for, and have no use for, any special-category data (such as health or background information) through this site.
We use the information you send purely to respond to your enquiry, give you advice and a price, and carry out any work you go on to instruct. Our lawful basis under UK GDPR is:
This website does not set its own tracking or advertising cookies. The fonts are hosted on our own server, so opening a page does not call out to any third party.
Some pages embed a video from our YouTube channel. We use a click-to-play setup over YouTube’s no-cookie domain, which means the video player, and any cookies YouTube would set, are only loaded if you actually click play. If you do play a video, that is governed by Google’s privacy policy. Until then, no YouTube cookies are placed on your device.
We do not sell your personal data, and we do not share it for marketing. We only pass it to others where it is needed to deal with your enquiry or run our business, namely:
We expect anyone who processes data for us to keep it secure and use it only for the agreed purpose.
We keep enquiry information only as long as we need it. If an enquiry does not turn into work, we hold it for a reasonable period in case you come back to us, then delete it. Where a job goes ahead, we keep the project and financial records for as long as the law and our insurers require, after which they are securely destroyed.
Enquiries reach us by email and are held on business systems with access limited to the people who need it. We take reasonable technical and organisational steps to keep your data secure. No transmission over the internet can be guaranteed completely secure, but we treat the information you give us with care.
Under UK GDPR and the Data Protection Act 2018 you have the right to:
To exercise any of these, contact us at chris@swdd.co.uk. There is normally no charge, and we will respond within one month.
If you are unhappy with how we have handled your personal data, please tell us first so we can put it right. You also have the right to complain to the UK’s data-protection regulator, the Information Commissioner’s Office (ICO), at ico.org.uk.
We may update this notice from time to time to reflect changes to the website or the law. The date at the top shows when it was last revised. Please check back occasionally.
If anything here is unclear, or you want to know what we hold, get in touch and we'll explain it plainly.